The 11 Best Social Media Management Tools in 2025 (+ Alternatives)
Editorial Staff / 31 seconds
June 19, 2025
0
1 min read
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
It goes without saying that managing multiple social media platforms — whether for yourself or for a brand — can mean some serious multitasking. On any given day, you are:
Creating social media posts, repurposing existing content for socials, staying on top of trends across multiple platforms, reviewing your analytics for social media reporting, and so much more.
If you’re a creator or a small business owner managing your social media presence yourself, all of this is in addition to running your business.
Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list — and make all that work a little more fun.
These are the 11 best ones — and plenty of alternatives to each tool, if you need them. Here's a quick summary:
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
