I’ve Grown My LinkedIn Audience by 26% This Year Using This Simple System

Editorial Staff / 6 minutes
June 19, 2025
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4 min read

There’s no shortage of good reasons to post on LinkedIn.

Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support

There’s no shortage of good reasons to post on LinkedIn.

And if you’re aiming to grow an audience, consistency is one of the biggest factors you can control. We even ran a study where we saw how consistency increases engagement.

Still, it’s easy to feel stuck, especially if posting on LinkedIn feels unnatural or new.

That’s why I want to share a super simple system I use (and have shared with colleagues) to make content creation for LinkedIn way more doable. It works whether you're just starting out or looking to post more regularly.

Here’s the system:

Choose your 3 content pillars
Brainstorm questions for each one
Save your ideas in one place
Batch-create, schedule, repeat

Let’s get into the system in more detail.

1. Write down your three content pillars

Think of content pillars as your go-to categories — the themes you’ll return to again and again.

The best content pillars line up with your goals for LinkedIn. Are you trying to establish a personal brand focused on specific expertise? Or land brand partnership deals in a certain niche? Your content pillars should directly support the reason you are posting on LinkedIn — your “why.”

Another way to think of content pillars is — what would be the topic of a show you be excited to appear on as an expert guest? Or something you could talk about endlessly? Those topics are likely a content pillar for you.

To get into a specific example, my goal on LinkedIn is to grow an audience interested in my writing (specifically the systems I use in work and life) so that one day, I have a group of people who might be excited to read a book I write.

With that in mind, my content pillars primarily support engaging with people interested in my work and career, as well as how I think about systems to help me level up. They are:

My career and work at Buffer
The systems I use in work and life
Brand marketing thoughts

📝 Over to you: Write down your motivation for growing on LinkedIn and then the content pillars that would support that goal. Aim for 3 content pillars. There’s your content foundation.

➡️ If you want more reading on content pillars, check out: How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)This is an important part of keeping your LinkedIn content creation system working. If you are always starting from scratch, or it’s not easy to access your LinkedIn post ideas, then this system won’t work.

2. Brainstorm questions, prompts, or hooks for each pillar

Defining content pillars was one of the bigger steps; this second part is very straightforward. Now you take each content pillar and work to turn them into the beginning of ideas that you can build off of later.

You could: