How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing

Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply […]

How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing

Listen to the full episode:

Episode Summary

In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors.

Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility—your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs, to Google Business profiles and authoritative content that aligns with E-E-A-T principles. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks.

Key Takeaways

• SEO is now about search visibility, not just rankings—brands must appear in multiple places where answers are delivered.

• AI search and zero click searches mean that most Google users get what they need without clicking; visibility across multiple platforms is critical.

• Google is now an answer engine, not just a search engine—your content should be structured to serve direct answers.

• The rise of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a signal that content trust signals matter more than ever.

• Create structured content like FAQ sections, TLDR summaries, and hub pages to increase your chances of being featured in AI answers and featured snippets.

• Local SEO still matters—optimize your Google Business profile regularly as a publishing platform fo

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